The value of active minds
Permeating every area of our business, ‘the value of active minds’ encapsulates the very essence of our brand.
The value of active minds
![Active Minds LED sign in blue](https://www.jupiteram.com/uploads/2021/09/fb07a8af69777bd3e0336f3eabc12a86/101170-jupiter-corporate-video-web-tile-500x300px.jpg)
Welcome to Jupiter
Jupiter is a specialist, high conviction, active asset manager. Find out in our corporate video how we aim to help our clients achieve their long-term investment objectives.
Asset Class
![An orange Wellington boot in a puddle An orange Wellington boot in a puddle](https://www.jupiteram.com/uploads/elementor/thumbs/jupiter_splashing_gi-1271386169_500x300-psbv60xkeqmbm5ywnedw3eiusx59s0wayxujugoji0.jpg)
Alternatives
Our alternative fund managers invest in non-traditional investment strategies and assets to gain an ‘edge’
![jupiter_cake_gi-1191910297_hires_opt jupiter_cake_gi-1191910297_hires_opt](https://www.jupiteram.com/uploads/elementor/thumbs/jupiter_cake_gi-1191910297_hires_600x600px-pkwid3sz73xm029nxxff7onoj0nadk0sm7p56l6s3c.jpg)
Shares
Investing in shares of companies from around the world, across a wide range of industry sectors and regions
![Jupiter Fixed Income Piano](https://www.jupiteram.com/uploads/elementor/thumbs/jupiter_pianokeys_gi-688077793_hires-500x300px-pkwidt6mbmwcpj8stqecl094kf675dtjppb95255fc.jpg)
Bonds
Investing in government and corporate bonds globally, for income and potential capital gains
![](https://www.jupiteram.com/uploads/2021/02/d16d9a465a64ae07cb2b0a417da59d0f/esg-circular-350x350px-150x150.png)
ESG
Our approach to ESG is focused on investing our clients’ assets responsibly to enhance returns.
Market and exchange rate movements can cause the value of an investment to fall as well as rise, and you may get back less than originally invested.
Past performance is no guide to the future.